Guide customers with consistent, responsive, and professional Facebook ads at every stage of their shopping process.
Automotive inventory ads help dealers maximize their reach to the right audiences by uploading their entire catalogues and promoting them with relevant details such as make, model, and year.
In addition, you can use automotive inventory ads to drive traffic to a lead submission form, website or VDP.
Automotive inventory ads help dealers maximize their reach to the right audiences by uploading their entire catalogues and promoting them with relevant details such as make, model, and year.
In addition, you can use automotive inventory ads to drive traffic to a lead submission form, website or VDP.
When consumers click on an auto dealer’s ad on Facebook, they’ll be taken to a dynamic Vehicle Detail Page (VDP) built using the dealer’s auto catalogue data. Shoppers can use this VDP to analyze vehicles, find additional inventory, engage with your dealership directly through Facebook Messenger, fill out a lead form, set up a phone call, or visit your dealership.
Get more efficient campaign performance: Driving ads to an on-Facebook destination reduced average cost-per-lead by 69% and cost-per-content view5 by 19% vs. a website destination.
Offer a frictionless shopping experience: 55% of US consumers surveyed aren’t willing to wait for a web page to load when shopping. Drive them to a mobile-optimized Facebook VDP instead
Built for a privacy-first future: As people demand more data transparency and control, dealers should invest in an on-Facebook strategy to continue delivering relevant and personalized ads
Reach in-market consumers during their shopping journey: Exclusive access to premium ad slots at the top of the Marketplace vehicles feed and the bottom of consumer vehicle listings.
Retarget shoppers who viewed your inventory or messaged you in subsequent on-Facebook campaigns
In light of increased consumer privacy protections and regulations against cookie tracking, advertisers will soon have difficulty reaching their audiences with relevant ads.
By keeping users on Facebook’s platforms, you won’t have to rely on cookie-tracking or your pixel to continue messaging and retargeting your ideal audiences.
Since Facebook shoppers never have to leave the Facebook environment, we can report on every action a shopper takes directly from your ad—see who’s clicking and even submitting a lead.
You’ll get perfect attribution and flawless tracking of key performance indicators like leads and content views in our new reporting dashboard
Our experienced team will be glad to answer any questions you might have.
