Social Media Ads For Dealerships That Actually Deliver Results.
We specialize in helping automotive businesses generate more sales, close more leads, and grow their business with social media marketing. Book a free call to find out how we can help you sell more cars!
Eight out of ten customers now use the Internet to research their next car purchase. Get your inventory in front of them with a full-funnel Facebook, Instagram and Google campaign strategy run and managed by our marketing experts.
What Is Social Media Advertising?
Social media ads for dealerships are paid ad placements on platforms like Facebook, Instagram, Snapchat, and Twitter. These platforms have built-in targeting capabilities that allow you to laser focus your audience, so you’re not wasting your ad spend on people who will never buy a car from you.
Social media advertising campaigns let you reach a much larger audience than those currently following you and target users by demographic or behavioural information. So not only are you gaining new audiences with social media ads, but you’re also finding qualified leads that are more likely to purchase your products.
automotive industry statistics for social media marketing
Consumers are increasingly turning to social media for purchasing decisions. With so much information readily available at their fingertips, it’s no wonder social media has become a powerful tool in influencing consumer behaviour.
Here are some automotive stats from Facebook.
- 78% of consumers use social media when deciding on new automobile purchases.
- Auto ads have a 2x higher click-through rate on Facebook than other platforms.
- More than 1/3 of new car buyers use social media to show off their purchases.
- Vehicle reviews are essentially the new “test drives.” Research shows that 81% of car buyers watch their desired vehicle on YouTube before committing.
Facebook is the most popular platform that potential buyers are turning to most. This isn’t a surprise, however, as Facebook has over 1.5 billion active users and continues to grow.
proven social media advertising strategies
Social media ads for dealerships have become essential to any car dealer’s business and social strategy. As algorithms change, we help dealerships to develop creative new strategies for reaching the right people at the right time with the right message.
Every social media platform has advantages, but each offers dealers the opportunity to engage with their customers, inform them about promotions or services, and create an audience of potential buyers.
Contact us today to learn how our social media ad management services and agency can help you improve your online presence, increase your sales, and build customer loyalty.
The cost of advertising on social media platforms
The costs for running social media ads for dealerships depend on your dealership’s size, sales targets, and location. Competition for big-city franchises differs from that of small suburban dealerships.
We can help you leverage the benefits of social media with our custom strategies and advanced artificial intelligence (AI) software.
Contact us today to learn more about how we can build a custom plan for your dealership.
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Why hire an agency to manage your social media ads?
The cost of hiring an in-house social media campaign manager can be much higher than outsourcing an agency. This means you have to add another person to the payroll and pay them for their social media advertising services.
Effective social media ads for dealerships entail many factors, including creative design, which requires copywriting, graphic design, and video production expertise.
In addition, campaigns must be optimized in conjunction with analytics packages as well as performance monitoring and reporting capabilities are essential for any campaign to be effective.
If you need to create a high-impact social media advertising campaign quickly, it might be best to hire an agency. They can help you achieve your goals with their expertise and knowledge, and you do not need to add someone to your team and any time-consuming training.
A complete automotive solution to advertise on social media
We understand the importance of social media ads for dealerships— it is the only way to reach today’s tech-savvy consumers. However, managing your social media presence and advertising campaigns can be time-consuming.
Social Traffic eliminates the hassle by helping you manage your social media ads across all platforms, so you can focus on what matters most: selling cars.
As part of our advertising management services, your business receives:
- Dedicated account manager
- Quick response times from your dedicated team
- Fast activation of ad accounts on all social media platforms
- A custom advertising strategy for each platform.
- Original ad campaigns, including remarketing
- Advanced demographic targeting
- Weekly reporting and analysis
If your dealership has not advertised on social media before, we can include the installation of remarketing pixels from Facebook to retarget previous users and convert them into leads.
Connect with Canada's #1 automotive marketing agency.
Connect with your audience through social media by partnering with Social Traffic, one of the top advertising agencies in Canada and the United States.
Utilizing our services will help you define your goals and develop a strategy that will allow you to reach them. We have generated $100 million in sales and 100,000 leads for our clients through social media advertising services. Fill out the form on this page to receive a free quote for your company.