Privacy Policy

Social Traffic Inc. (“Social Traffic,” “we,” “us”) provides fixed-scope lead response and quote follow-up services for businesses. This policy explains the information we collect through socialtraffic.ca and during a contracted service.

1. Information we collect

Website and qualification information

When you request a fit review, we may collect your name, business name, work email, phone number, website, current system, approximate record volume, access preference, capacity, referral information, a one-way hashed IP identifier, user agent, and campaign parameters. We also record your contact choices, including whether you separately agreed to receive text messages, the time of that choice, and the version and wording of the disclosure shown to you.

Client campaign information

After a written service agreement, a client may authorize limited access to its current system, an approved connection, or a minimum data export. Depending on the purchased module, that data may include contact details, inquiry or estimate history, appointment status, service type, value, source, consent or contact-basis records, opt-outs, message events, replies, bookings, and client-confirmed outcomes.

Analytics

We use website analytics and advertising measurement tools to understand page visits and qualification actions. These tools may use cookies or similar identifiers.

Embedded X posts

Our guides can show original public posts from X. We show a local text excerpt first and do not load the X embed until you select “Load original X post.” Loading it connects your browser to X, which may receive your IP address, browser information and information about the page you are visiting, and may use cookies or similar technologies under X's Privacy Policy.

We enable X's option to opt out of using the embed and its page for personalized suggestions and advertising. This does not prevent all data collection by X. You can read the excerpt without loading the embed, or open the original post on X instead. We do not save your choice for future page visits.

2. How we use information

• Assess whether a business qualifies for an offer.
• Provide, test, monitor, and report the purchased service.
• Route replies, appointments, errors, and suppression events.
• Prevent spam, abuse, duplicate contact, and unauthorized use.
• Maintain security, records, accounting, and legal compliance.
• Improve our offer pages and delivery process.

3. Client responsibilities

The client is responsible for identifying the lawful basis for its outreach, the accuracy of the records it supplies, prior opt-outs, sender identity, approved content, and any industry-specific requirements. Social Traffic excludes uncertain records rather than treating them as approved.

4. Sharing and service providers

We disclose information only as needed to operate the service, comply with law, protect rights and security, or complete a business transaction. Providers may include hosting, CRM/workflow, email, messaging, calendar, analytics, security, and professional-service vendors. We do not sell client campaign records.

5. Retention and deletion

Business qualification records are retained for business and legal needs. Campaign data is retained for the period stated in the service agreement and removed or returned after the engagement unless the client purchases ongoing operation or law requires longer retention. Suppression records may be retained to prevent future unwanted contact.

6. Security and data location

We use access controls, isolated client workspaces, minimum-data handling, tested transfer methods, and provider security features. No system is completely secure. Information may be processed in Canada, the United States, or other countries used by approved providers.

7. Your choices and rights

You may request access, correction, or deletion of information we control, subject to legal exceptions. Agreeing to receive text messages is optional and may be withdrawn at any time by replying STOP. Email messages include an unsubscribe option. Client-supplied campaign requests may need to be handled by the client as the data controller or sender.

8. Contact

Questions or privacy requests may be sent to Social Traffic Inc., 40 Wynford Drive, North York, Ontario M3C 1J5, Canada, by email at [email protected], or by phone at (855) 576-0406.